05 / Media & partnership standards
Accountable by design.
For paid media and affiliate partnerships, the rules are part of the operating system—not an afterthought.
- 01
Advertiser programme terms are reviewed before promotion begins.
- 02
Search campaigns default to non-brand intent unless written trademark permission exists.
- 03
Paid social, direct linking, creative use and geographic targeting follow explicit permissions.
- 04
UTM and SID-level labels make traffic sources and campaign decisions traceable.
- 05
Commercial relationships are disclosed wherever they may affect audience judgement.